Your reputation is the foundation of your business.
Marketing strategies & advertising campaigns launched from a solid reputation yield much higher results.
Search engines have made it easier to find your business online (yeah!);
However, (uh-oh) this visibility is heavily weighed by your online reviews, share-of-voice & overall reputation.
If your audience can’t find any content about your business online, it tells them you’re not important.
When Google can’t find any content – you’re invisible.
Consumers look up an average of 10 reviews before making a decision for a product or service. This means that your potential customers are looking at review sites such as Yelp, Google+, Citysearch, etc. to aid them in their search to find just about everything: health care providers, restaurants, home loans, piano tuners, plumbers, web designers, wedding planners, financial planning… (you get the drift).
Equally important to what your customers are saying about you is what they are not saying. It takes approximately a minimum of 10 reviews to even get ranked on Google; and they have to be “fresh outta the oven”, so to speak… stale reviews equals no reviews.
Branding is strategic.
Marketing is tactical.
Reputation is Everything.
Reputation is Revenue
Your customers are talking about you; Make sure you’re listening.
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- Consumers that used the Internet to find a business in the last year: 95%
- Consumers that would use a business if it had a 4 star rating: 94%
- Consumers that trust online reviews as much as personal recommendations: 80%
Consumers Read Online Reviews For Local Businesses
*Stats from BrightLocal 2015 Local Consumer Review Survey.
Not quite ready for a full Reputation Strategy? That’s OK!
Get your foot in the door by monitoring your on-line reputation.
This includes immediate alerts to all reviews, social media posts, web mentions, monthly anlaytics & citation claims. Knowing who, when & from where you are being mentioned helps you recognize business opportunities… PLUS, with immediate review alerts, it allows you to take care of customer service issues before they get out of hand.