- Consumers that used the Internet to find a business in the last year: 95%
- Consumers that read online reviews: 85%
- Consumers that trust online reviews as much as personal recommendations: 79%
Consumers look up an average of 10 reviews before making a decision for a product or service.
This means that your potential customers are looking at review sites such as Yelp, Google+, Citysearch, etc. to aid them in their search to find just about everything: health care providers, restaurants, home loans, piano tuners, plumbers, web designers, wedding planners, financial planning… (you get the drift).
Equally important to what your customers are saying about you is what they are not saying. It takes approximately a minimum of 10 reviews to even get ranked on Google; and they have to be “fresh outta the oven”, so to speak… stale reviews equals no reviews.